Challenges in Building and Maintaining Company Culture

Robert Refkin, CEO and founder of Compass, discusses the most challenging aspect of running the company: bringing culture back to pre-COVID levels. He defines culture as the presence of laughter, smiling, and non-work-related conversations in the office. Refkin emphasizes the importance of culture in maintaining a strong connection between employees and fostering collaboration. He also shares the lessons he learned, highlighting that connectivity is more important than productivity and that trust is best built through in-person interactions.