Deliverability Defined

The Future of Newsletters

May 14, 2024

32:28

The creator landscape thrives on connection, and newsletters have always been a powerful tool for nurturing these relationships. However, email marketing is changing. Just as domain reputation has become a crucial factor in email deliverability, the future of newsletters hinges on creators adapting their approach when needed, and practicing effective strategies and best practices.

In this episode of Deliverability Defined, Alyssa and Melissa discuss the future of newsletters. They reflect on the changes in the email marketing landscape over the past few years and offer some predictions for the future. They highlight the importance of mastering both newsletter creation and email marketing strategies to succeed in the email space. Additionally, they suggest how AI could eventually help navigate subscriber preferences and improve email marketing strategies.

Join us as we discuss:

[02:25] - The benefits of the email promotions tab.
[05:00] - Managing inbox with labels.
[07:08] - How newsletters have evolved in recent years.
[09:21] - Alyssa's prediction for the future of newsletters.
[12:08] - Creators who have successfully combined newsletters and lead magnets to monetize their content.
[16:44] - Melissa's prediction for the future of emails and newsletters.
[19:54] - Potential roles for AI in emails.
[22:04] - The challenges of deliverability in the current email ecosystem.
[25:51] - The risks of not following email best practices.
[27:05] - Reframing mindsets and embracing opportunities.

Key Takeaways

Deliverability is becoming more challenging and requires an empathy-based marketing approach.
The future of newsletters will involve creators mastering both regular newsletters and strategic email marketing tactics to maximize success.
The use of AI tools in list management could become more prevalent in the future.
Senders must take control of their own domain reputation and follow best practices to ensure success in the ever-changing email landscape.

Quotes

[10:30] - "The future is people mastering both newsletter creation and email marketing strategies. People who figure out both of those things will be the most successful in the email space." - Alyssa Dulin

[10:48] - "All those people who have crushed the newsletter game could benefit a ton by figuring out what the email marketers have figured out, having their own digital products or services, paid newsletters, or things they are selling." ~ Alyssa Dulin

[22:24] - "Deliverability is going to continue to be harder and harder because senders have to rely on their own domain reputation. It's more sensitive than it was previously. There's more that can upset certain systems." ~ Melissa Lambert

[25:51] - "Even if you are at an email service provider who may be able to sign up your emails with a domain that belongs to the email service provider, there's always going to be a chance in this new era of deliverability where a bad actor could potentially really hurt a lot of people." ~ Melissa Lambert

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