Wisdom in the Tangents Photography Podcast 107. Brand Photography with Intention with Erica and Jon
Erica and Jon Hayes are a husband a wife branding photography duo based out of Phoenix, AZ. They work with big brands, small brands, and personal brands by creating brand content that represents them and their ideal clients well.
When planning for a branding session, you need to know not only your client (the brand) but also your client’s client. By identifying their ideal client, you can then create photos that will resonate with them and bring more value to Your client.
In order to take pictures that will sell for your branding clients, you need to understand what common misconceptions their potential clients have about their brand.
Preparing for your branding session by understanding the brand, their goals for the photos, how they will be used, and creating a shot list will make the shoot much smoother and streamlined. Not to mention, positioning yourself as a professional.
Having a shot list set before the session will allow you to step completely into the creative space instead of constantly thinking about the next shot.
Entrepreneurship is rollercoaster. The only ones who get hurt are the ones that try to get off the ride. The ups and downs of business can be scary, but if you hold on and push forward during the ride down, the odds are you’ll be going up another hill soon.
Sponsor: Táve
Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave
Find Erica and Jon at
Planning and Styling Course - Get 30% off at ericaandjon.com/lightdark
What Are We Loving?
What Jon is loving:
What Erica is loving:
Books - Awakening Wonder by Sally Clarkson
What John is loving:
Tv Show - Ozark Season 4 (Netflix)
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