Business of Apps Podcast #9: Mobile app user acquisition with Omri Argaman, CMO of Zoomd
Mar 9, 2020
28:51
It doesn’t matter how good a product or service is, if you can’t connect it with people who would benefit from it. Who are your customers? How often do they use your product or service? How can you improve your product or service?
Today’s guest is Omri Argaman, co-founder and CMO of Zoomd. Omri details mobile app user acquisition through digital marketing tools.
Today’s Topics Include:- Challenges: Brand safety, fraud, suppliers, retention, and reach
- Key Performance Indicators (KPIs): Cost per install (CPI), return on advertising spend (ROAS), return on investment (ROI), first-time deposit (FTD), rankings, and training
- Ad Fraud Mitigation Techniques: Third-party fraud detection system, measurement platform, and anti-fraud solution; reports; KPI rules; and incremental channel checks
“Fraud is really hurting the industry, and for brands, even if they don’t pay for that fraud that is happening, it’s taking from them a lot of resources.”
“Retention Strategy: If you don’t have that, as a brand, it’s going to be a lot more expensive to generate money.”
“Social channels are adapting and social channels are changing.”
“Voice is going to really change the mobile industry.”
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