Greg Steltenpohl | The Visionary Behind Califia Farms and the “Whole Foods” Movement

Greg Steltenpohl is the co-founder and CEO of Califia Farms, one of the fastest-growing plant-based beverage companies in the world. However, Greg wasn’t always an entrepreneur; in fact, he got a degree from Stanford in Environmental Science and at one point in his younger days, set out to be a musician.

However, when that didn’t work out, a series of fortunate events led Greg to found Odwalla, a supplier of fresh juice and nourishing beverages, which was eventually acquired by Coca-Cola in 2001.

After Odwalla, Greg was involved in several projects, but it was now clear that his background in environmental sciences would become a part of his daily life. Prior to Califia, Greg co-founded Adina for Life Inc., a venture-backed startup focused on building a fair trade brand with a good-for-you, good-for-the-planet mission in the natural beverage category. He did that for 6 years and then founded Califia Farms.

Greg is one of the original plant-based visionaries who believed that bringing high-quality, sustainable products with wholesome ingredients to customers was imperative. Since 2010, Greg has led the company’s rapid growth as an innovative leader of premium, natural beverages that make it easy for consumers to go “plant-powered” and live a dairy-free lifestyle. Steltenpohl’s disruptive approach has made Califia Farms the top-selling, ready-to-drink coffee and almond milk brand in the U.S. natural channel and a household name.

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