The CPG Guys Connected Commerce with Omnicom Media Group’s Joanna O’Connell & Flywheel’s Xian Wang
The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel.
Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/
Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/
Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/
Download the new “Connected Commerce” white paper at: https://transformation.omnicommediagroup.com/connected-commerce-white-paper/
Learn more about the CGT Sales & Marketing Summit Sept 23-25 in Princeton NJ: https://www.cgsmsummit.com/2024
Joanna & Xian answer these questions:
- Is the purchase funnel still relevant in today’s omnichannel world of marketing strategies for the consumer life cycle and what new considerations do brands need to consider?
- Why do brands need to act faster and more intelligently in their media investments given the data-driven world of today?
- How have retail media networks bridged the gap for brands in connected commerce?
- What are the core benefits for brands in a connected commerce world?
- What challenges still remain for brands seeking to enter the retail media ecosystem?
- What are the core considerations brands need to address as the shift to a connected commerce approach to marketing strategy?
- How does creative play a critical role in connecting a brand to a shopper?
- What trends around Connected Commerce are you most focused on following right now?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
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