Design Matters with Debbie Millman

Michael Goldberg

10 snips
Mar 24, 2025
Michael Goldberg, Founder and CEO of Something Special Studios, is a creative powerhouse behind brand-building and cultural experiences. He shares insights about the fascinating revival of Luna Luna, the world’s first art amusement park created by legendary artists like Salvador Dali. Michael recounts his journey from nightlife to entrepreneurship, highlighting key lessons in relationship-building. He also discusses the complex process of reviving a unique art experience while emphasizing the importance of authenticity in creative collaborations.
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ANECDOTE

Bucket Hat Phase

  • Debbie Millman asks Michael Goldberg about his fascination with bucket hats.
  • Goldberg admits to a three-year "phase" of wearing them as a uniform.
ANECDOTE

Early Career Hustle

  • Michael Goldberg interned at a hospitality group managing events with artists like Kid Cudi.
  • This inspired him to run a nightclub in college, booking DJs and gaining valuable experience.
INSIGHT

Nightlife to Agency

  • Michael Goldberg transitioned from nightlife to his agency.
  • He leveraged the valuable lessons learned, like relationship building and work ethic, to succeed.
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