Recently, I attended HubSpot's 2024 INBOUND event, a three-day conference showcasing the latest in marketing, sales, and AI. Listen to this episode to hear the three biggest takeaways from the event.

Why is HubSpot’s INBOUND Conference Important?

• HubSpot is one of the leading marketing companies, dedicated to gathering and sharing essential industry insights. The conference is a key platform for unveiling the latest trends and innovations in marketing, and sales.
• INBOUND brings together industry leaders, offering attendees the chance to network, share ideas, and build partnerships with top professionals in their fields.
• It also features thought leaders and innovators who inspire attendees with new perspectives and creative solutions to business challenges.

1. Search is Dying

• To some extent, search engines are declining. Is it even worth caring about what Google thinks of ChatGPT writing anymore? HubSpot estimated that search is projected to decrease by 25% by the year 2026.  
• Why is this happening? Honestly, what’s the point of using Google when you can just use AI?

2. Personalize, Personalize, Personalize

• There are some terrible cold emails out there, and recently, I received one. A guy literally pitched podcasting services to me (Donald C. Kelly😭). How funny! If he had done his research, he would’ve known why he was wasting his time.  
• Remember, personalization involves deep research!  
• Guess what else? HubSpot is figuring out how to use AI in their cold email outreach to help people avoid this mistake.

3. Spend More Time on Social Media

• Yes, social media platforms are designed to keep you spending more time on them. But can you blame them? It’s how they make money.  
• This means your target audience is on social media all day long. I’m sorry to say this if you’re introverted or dislike social media, but if you want to grow your business, you’ll need to spend more time on these platforms.  
• One platform you should take greater advantage of is LinkedIn. Learn how to use it effectively with TSE’s LinkedIn Prospecting Course. Click the link in the resource section.

“By using AI to prepare cold outreach emails, their conversion rate increased by 84%. That’s amazing, because that’s exactly what we should be using AI for.” - Donald Kelly. 

Resources

INBOUND 2024

LinkedIn Prospecting Course

https://thesalesevangelist.com/opener

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

2.            This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3.            This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.