Episode 281 - Ben Pavey - Graphic Designer + Brand Experience Lead
Jun 25, 2024
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Graphic Designer Ben Pavey shares his journey from a childhood movie cameo to creating optical illusions for events. He discusses learning from design failures, the impact of music on his art, and the importance of accessibility in design. The podcast also touches on brand experience, intentional fatherhood, and creative hypothetical scenarios.
Ben Pavey shares his childhood creative journey from a mosaic moose to designing optical illusions for events.
Ben discusses the challenges faced in agency vs in-house design roles, emphasizing brand consistency and user-friendly experiences.
Ben emphasizes the importance of learning from mistakes, particularly in web accessibility design, to ensure effective digital experiences.
Deep dives
Designing Print and Packaging at Print Design Academy
Mastering the art of print and packaging can be achieved by signing up for Print Design Academy's seven-day free trial. The courses offered cover a range of topics such as print design mastery, craft beer label design, and print-ready file workshops. The podcast episode features Ben Pavey, a designer and team lead of brand experience at OCAS, discussing his journey and experiences in the industry, including being involved in various creative projects.
Childhood Influence and Creative Development
Ben Pavey recounts his creative childhood, mentioning an early success in kindergarten where his artwork was made into a mosaic. He highlights his parents' resourcefulness and creative influence, narrating his transition from various jobs to pursuing a career in design through university and professional experiences.
Transition from Agency to In-house Design Roles
Ben discusses the differences between working in an agency and in-house design roles, emphasizing the challenges faced in agencies like clients not understanding or executing design concepts properly. He expresses a preference for in-house roles where he can ensure brand consistency and be deeply involved in the overall brand experience.
Lessons Learned and Focus on Accessibility in Design
Ben reflects on his learning experience with designing web accessibility, highlighting a project where he had to rethink his approach after receiving feedback. He emphasizes the importance of considering accessibility beyond color contrast and the need to proactively design user-friendly digital experiences.
Prioritizing Family and Intentional Parenting
Ben shares his insight from the book 'Intentional Father' by John Tyson, emphasizing the significance of being intentional as a parent and fostering a strong connection with his children. He underscores the importance of valuing family above all else, aligning with his personal and professional approach towards work-life balance.
My guest this week is Ben Pavey. He is a Graphic Designer and Team Lead of Brand Experience at OCAS out of Guelph ON. Fellow Canadian Gent!
During this episode we talk about his early celebrity from being in an Olsen Twins movie and a mosaic moose that started his creative journey. But we also get into some of the hard-hitting story telling you are used to.
Including a website project that he was super proud to present, but was very quickly told "oofff, this isn't going to go well for you". He shares what he missed and what he learned from that experience.
Ben also shared a project with us for the perspectives conference where we put together some optical illusions that were really impactful for the event. We also talk about the days of Limewire and how ben would rip albums, burn them to CD's, and then create his own CD label and jewel case insert.
This is the first-ever in-person interview that was live on location at Creative South in Columbus GA. I know you'll love it!