46 - Turning a Wild Idea Into a Real Business: What Rewilding Can Teach Us About Starting Up Differently - Jon Conradi, Wild Mosaic

This week I’m joined by Jon Conradi, founder of Wild Mosaic, a nature startup on a mission to make rewilding something everyone can be part of, not just landowners or ecologists.

Jon’s journey into entrepreneurship is one I think a lot of aspiring ecopreneurs will relate to.

He didn’t start out in conservation or business. In fact, for a long time he completely switched off from environmental news. But through a mix of rediscovering wonder, a career shake-up, and a push from the Year Here programme, he slowly built an idea that turned into a real business and a hopeful vision of what rewilding can be.

In this conversation, we talk about:

• What made Jon feel like an outsider in the nature world (and why that became his strength)

• How he turned redundancy + new parenthood into a startup launchpad

• What rewilding has taught him about building businesses differently

• The hard truths about funding, identity shifts, and learning to sell your mission

Whether you're working on your own planet-positive idea or still figuring out where to start, Jon's honest, thoughtful reflections will give you something to hold onto and hopefully, a nudge to take your next step.

🔗 Learn more or get involved:
🌱 wildmosaic.eco
📬 Contact Jon directly: jon@wildmosaic.eco
📚 Book mentioned: How to Do Nothing by Jenny Odell
🎧 Bonus reading: Jon’s blog on the 3 Horizons model
📷 Also worth following his journey on LinkedIn

And if you enjoy this episode, don't forget to share it with someone else trying to build something meaningful. This one’s all about starting small, thinking big, and staying human.

Do head to www.nolongerknown.com to find out what I am building too.