The High Flyers Podcast with Vidit Agarwal Curiosity: Inside Character + Distinction & Protagonist Capital - Creating connection for your biz & investing in protagonists w Kate Dinon
Explore your curiosity w Kate Dinon about PR, communications and investment to scale startups.
- Learn about how Kate had her break into PR & Communications
- Building out her own firm Character & Distinction, based in Melbourne with a roster of recognisable brands.
- First few months of starting the firm, client relationships, bad story telling and displaying culture in their office space.
- Unpacking Kate’s foray into supporting startups through mentoring and investment via Protagonist Capital & what they're looking for in founders and early stage startups.
- Don’t miss out on a special rapid fire round with your community questions!
Please enjoy exploring your curiosity as I did mine through this conversation!
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Find out more about Curiosity Center, including 75+ episodes at www.curiositycenter.xyz
Find out more about Character + Distinction and Protagonist Capital at https://ofcharacter.com/
Share your feedback and discuss partnership opportunities with us at vidit@curiositycenter.xyz
Follow the show on Linkedin / Instagram
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TIMESTAMPS
02:20 - Where you were born and live now
03:02 - Do you remember the first time you heard of PR & Communications?
04:16 - Was it a conscious decision to start your own PR firm?
06:08 - What were the first months like in 2017 and unknowns?
07:55 - Did you find building relationships was a focus moving back to Australia from Switzerland?
10:31 - How does a client relationship work in practise?
12:40 - How does a first client meeting work and what can PR help with?
15:14 - What is bad story telling?
17:22 - Are there high maintenance vs low maintenance industries?
19:44 - What are your sources of learning and inspiration?
22:17 - Importance of Character and distinction visible in their office space
25:15 - Supporting startups through Protagonist Capital
27:32 - What are you looking for in the deals? Specific sector or person to support?
29:00 - Supporting founders in consumer facing brands and enterprise tech for future of work
30:32 - Naming conventions for Protagonist and Character + Distinction
32:29 - Rapid fire round of your community questions