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The journey of a customer is a long, winding road. They have many stops along the way, and each stop can lead to a different destination. Customers can be lost and confused about their next move, or they may entirely find themselves on the wrong path. In this [Un]churned conversation, Ariel Benzakein, VP, CS, Flosum gives a practical proven formula for achieving a high net retention rate.
“If CS is not following the correct playbook, it ends up becoming level 2 tech support." - Ariel Benzakein
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Resources Mentioned:
- Success Hacker
- Greg Daines - Churn Doctor
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