For the 20th anniversary edition of BrandZ’s global report, Adele Jolliffe, Head of Head of Brand Consultants, Kantar talks with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth.

Georgia is Vice President, Global Head of Brand & Creative at RBC. She is a modern brand building expert whose mission is to establish the power of brand as a catalyst for value creation in today’s hypercompetitive business landscape.

Read the 20th anniversary edition of BrandZ’s global report here: www.kantar.com/brandz

Hosted on Acast. See acast.com/privacy for more information.

Cristianos «WOKE» -Andrés Corson | Prédicas Cristianas 2024