Ep. #658: Lou Schuler on the Art and Science of Creating Great Content

I write a lot.

Between my books and blog, I’ve written (er, typed) tens of millions of words on various topics ranging from building big guns (biceps) to literal gun rights, from calories and macros to history and religion, from habits and motivation to actually getting smarter, and many excursions everything in between.

So it’s not surprising that many people who are interested in writing ask me how to get started, about the writing process, how to get better at it, and how to break into the content creation game.

To help address this topic, I invited a veteran expert, Lou Schuler, onto the podcast. In case you’re not familiar with Lou, he’s the Editorial Director of the Personal Trainer Development Center (Jonathan Goodman’s online training coaching company) and an award-winning journalist who’s spent decades writing fitness articles for Men’s Fitness and Men’s Health, as well as his own books, including The New Rules of Lifting series and The Lean Muscle Diet (with Alan Aragon).

He’s even delved into the world of fiction, so he’s more than just a health and fitness writing guru.

In this podcast, we chat about all things writing, including . . .

• How writing is different from other content creation
  
• Why you probably shouldn't write unless you really enjoy it
  
• The important of knowing your audience
  
• The value of self-editing (and how to do it)
  
• Why writing is hard (and should be)
  
• Dealing with drafts and coming back to them with fresh eyes
  
• And more . . .
  

So, if you want to learn some key lessons Lou has learned from decades of writing in the fitness space, give this episode a listen!

10:04 - How do you get into the writing business?

46:28 - What does your self editing process look like?

58:10 - Do you tend to sit on something you’ve written and come back to it at a later time?

Mentioned on The Show:

Lou Schuler's books, blogs, and articles: www.louschuler.com/

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