Understand
The US Election: 2. The Campaign Trail
Dec 29, 2023
Mary Frances Berry, Professor at UPenn, and hosts dive into the US election campaign trail, discussing candidate strategies, voter demographics, and battleground states. They analyze historical and present targeting tactics and messaging strategies to secure key voter groups for the upcoming election.
14:15
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Quick takeaways
- Running a US presidential campaign involves extensive activities in battleground states funded by small donors and corporate contributions.
- Crafting messages to appeal to diverse demographic groups without alienating any is critical for campaign success.
Deep dives
Campaign Trail Overview
Candidates engage in various campaign activities such as rallies, town hall forums, and door-to-door interactions in battleground states to secure voter support. Running a modern American presidential campaign costs hundreds of millions, mainly funded by small donors and corporate contributions through political action committees. Fund allocations include television advertising, grassroots activism, candidate travel, and event infrastructure, focusing on key battleground states like Wisconsin, Michigan, Pennsylvania, Georgia, and North Carolina.
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