Sales Coaching is a discipline that is still often either misunderstood or not utilised to its full potential. Our guest in this week's episode has used her 20+ years of sales and sales leadership experience to master the art of coaching. We'll dive deep into the definition of sales coaching, common misconceptions, how to build a coaching culture and more. Please welcome the CEO of e4enable Kate Lewis.

What is your definition of sales coaching? What are the misconceptions you come across?
Based on your first-hand experience as a sales leader and now as a leader of a coaching tech vendor, how have sales coaching and its adoption evolved over time?
What are the steps organisations typically go through when evolving from no coaching to coaching culture?
How can sales and sales enablement leaders be strategic about introducing technology in their coaching efforts?

Here are some of the resources referenced in this episode:

Kate Lewis on LinkedIn: https://www.linkedin.com/in/katellewis/

Kate's business, e4enable: https://www.e4enable.com/

Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/

Find out more about the Building Blocks of Sales Enablement online course: https://www.goffwd.com/blocks/

Where to find The State of Sales Enablement:

Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Sales Coaching with Kate Lewis | Interview