Michael Melaro, Sr. Director of Retail Performance, and Kate Wolcott Rizzo, Sr. Creative Manager, of The Wellsville Group, join the Social Pros Podcast to discuss maximizing the return on social ads.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
Convince & Convert (Experience This! Show: experiencethisshow.com)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

How to manage social for infrequently purchased products
How to incorporate social listening and user generated content
How to target content for different regions
How to use triggers to build new audiences
How to incorporate employees into your social strategy

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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