The Utter Nonsense of Corporate Nonsense with Martin Lindstrom

Martin Lindstrom is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm, operating across five continents and more than 30 countries. He sits down with Dan Pontefract on Leadership NOW to discuss common sense (or the lack of it) in our organizations, in addition to other threads including corporate culture and all things 'corporate nonsense.' TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People,” and for three years running, Thinkers50, has selected Lindstrom to be among the world’s top 50 business thinkers. Among the companies he advises are Burger King, Lowes, Boar’s Head, Beverly Hills Hotels, Pepsi, Nestle and Google. Lindstrom is the author of seven books including several New York Times bestsellers that have been translated into 60 languages. The Wall-Street Journal praised his book Brand Sense as “one of the five best marketing books ever published,” and his book Small Data as “revolutionary,” and TIME called his book Buyology “a breakthrough in branding.” His latest book is The Ministry of COMMON SENSE: HOW TO ELIMINATE BUREAUCRATIC RED TAPE, BAD EXCUSES, AND CORPORATE BS. Visit http://www.danpontefract.com for more information about Dan and the Leadership NOW program. Visit https://www.martinlindstrom.com/ for more information about Martin Lindstrom.