The PR Breakdown with Molly McPherson 223: Who are the Biggest Golden Globe PR Losers of 2023?
Today, the Golden Globes 2023 edition of the Indestructible PR® Podcast takes a look at the people and the brands that haven’t successfully overcome their PR crises of the past and examines what the ceremony reveals about their failings. Tune in to find out why these brands still haven’t recovered a year later and discover some helpful tips to avoid becoming a PR loser.
Key Points From This Episode:
- Today’s topic: How the Golden Globes sheds light on the brands that haven’t successfully overcome their PR crises.
- Why Will Smith was still the biggest PR loser of the night.
- The backstory of what happened between Will Smith and Chris Rock last year.
- What Will Smith should have done immediately after last year’s incident.
- The current state of Will Smith and his brand and what this indicates about his PR response.
- Why Will Smith’s video apology wasn’t enough.
- Why the Hollywood Foreign Press Association was also a PR loser.
- Tom Cruise as a PR loser and the backstory behind this.
- The Indestructible PR® tip for the day about managing PR crises.
Links Mentioned in Today’s Episode:
Molly's TikTok about the Golden Globes
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audiobook Listen and Subscribe on Apple Podcasts
If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.
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