In this episode of Fullfunnel Live, we shared behind-the-scenes and real world examples of demand generation in action.


𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

• How to influence senior enterprise buyers who don't spend their days hanging out on LinkedIn
• What is the role of sales in demand generation and capture
• Why most B2B companies target the wrong audience with their demand gen programs
• How to measure the impact of your demand gen programs (including the "dark social")
• The most common objections sales and executives have, and how to address them


💡 As always, we share live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike.


📌 Don’t forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/


Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/


Join our community for B2B marketers - The Trenches: https://trenches.community/


Upcoming events: https://lu.ma/fullfunnel/events


Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog


Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/