If you've listened to this podcast, you know my Building Block---my technique to lead one person to share and act on his or her environmental values. You may also know my strategy to scale from influencing one person at a time to many.

Describing that scaling model has taken effort. A conversation with a friend this morning about how Tesla scaled suggested to me a way to describe how I planned to scale.

Today I describe what I'm thinking about calling my "modified Tesla strategy." I'm not describing a new strategy, but a new way to frame it and describe it. How one communicates influences how people understand and join a movement.

Episode 154: Why you, famous person, will like being a guest

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301: Does It Scale? My Modified Tesla Strategy