For all the focus on data, messaging (and positioning) is crucial for companies looking to connect with prospects and customers.
If you cannot talk about your product and why it matters clearly, it's like operating with one hand tied behind your back.
In this episode of Marketing Spark, Diane Wiredu talks about how to develop messaging, the deliverables (more than a document or guide) and how to quantify the success of messaging engagements.
We also talk about the difference between messaging and position
Marketing Spark (The B2B SaaS Marketing Podcast)