Side Hustle School Ep. 3203 - STORY: Underwear Side Hustle Turns Into $500,000/Month Business
Oct 8, 2025
Two women turned a side hustle into a $500,000/month underwear brand. They thrived after a successful Kickstarter campaign, focusing on inclusive designs. With no fashion background, they researched and tested products diligently. Adapting their advertising and building an Instagram community helped them connect with customers. Their journey exemplifies how a simple idea can evolve into a multi-million dollar business, showcasing the diverse outcomes that side hustles can achieve.
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Start With One Hero Product
- Fran and Naomi learned that successful lifestyle brands start with one hero product and build outward from it.
- Focusing on a single standout item clarifies branding and attracts a dedicated fan base.
Product Pivot From Shirts To Underwear
- Fran and Naomi intended to make button-up shirts but discovered huge demand for women's boxer briefs after their Kickstarter.
- That feedback shifted their focus to underwear as the hero product for Tomboy X.
Iterate With Suppliers For Perfect Fit
- Do iterate with suppliers until you achieve the exact product features customers request, like a seamless waistband.
- Test fabrics, seams, and fit until the product meets comfort and durability goals.
