
Brian Bogert - Flipping The Lid
Entrepreneurship, Shark Tank, and Neurodiversity w/ Anthony Franco (E109)
Entrepreneurship can be a lonely journey filled with challenges and first-time experiences. However, founders can navigate these obstacles by learning from those who have successfully walked the path before them.
In this episode, Brian Bogert sits down with Anthony Franco, the co-host of the How to Founder podcast. Anthony launches, scales, and sells businesses. He has launched seven companies with six successful exits, and he’s now on a mission to help other founders do the same by sharing his seasoned insights across tech, AI, consumer goods, services, and manufacturing.
Anthony takes us through his personal story, from his childhood ventures to navigating the complexities of fatherhood, marriage, and divorce, all while pursuing his entrepreneurial dreams. He also breaks down what it truly means to be an entrepreneur and how neurodivergence can be a powerful asset in business.
One of the most exciting moments in the episode is when Anthony reflects on his Shark Tank experience, where he struck a deal with Mr. Wonderful. He also shares how his passion for tech became the driving force behind his success and how he uses shame as a motivator, driving him to constantly strive for better.
Timestamps:
[01:41] Who is Anthony Franco?
[02:05] Definition of an entrepreneur
[04:25] Childhood entrepreneurship
[10:35] Entrepreneurship as problem-solving
[14:36] Passion for tech
[18:39] Entrepreneurship journey
[21:42] Shame
[26:29] Neurodiversity
[33:45] Communication
[41:44] Shark Tank experience
[48:03] Ongoing challenge
[51:17] How to Founder podcast
[54:25] Final remarks
Key Takeaways:
• “Entrepreneurship is a craft.” ~Anthony Franco [01:59]
• An entrepreneur is both a builder and a capitalist. ~Anthony Franco [02:26]
• Pride is a shame-based energy. ~Brian Bogert [25:37]
• ADHD is not an inability to focus but an inability to shift focus from something else. ~Anthony Franco [27:19]
• Weaknesses are strengths, and constraints are opportunities; it all depends on how you approach life. ~Anthony Franco [28:19]
• Fools are those who reject who they are and pretend to be something they’re not. ~Anthony Franco [45:16]
People Mentioned and Other Resources:
1. David Ogilvy
2. StrengthsFinder 2.0: https://bit.ly/4caf2ga
Keep In Touch with Anthony Franco:
Podcast: https://www.howtofounder.com/LinkedIn: https://www.linkedin.com/in/anthonyfranco/
YouTube: https://www.youtube.com/@HowToFounder
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Follow Brian Bogert…
Website: https://brianbogert.com/
Podcast: https://www.flippingthelid.com/
YouTube: https://www.youtube.com/@BogertBrian
Instagram: https://www.instagram.com/bogertbrian/
LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/
Listen to Flipping the Lid anywhere podcasts are available!
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Apple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id167652489