Lauren is joined by Brett Heyman, founder of accessories, home, and cannabis line, Edie Parker. They discuss Brett’s past life working in P.R. at Gucci and Dolce & Gabbana, how the industry reacted when she started selling marijuana (legally), and why cottage cheese survives all trend cycles. They also go pretty deep on the technicalities of launching, and maintaining, a cannabis brand in an industry that still very much operates like the Wild West.
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