In this episode of Stop the Scroll, host Brianna Doe walks through how to build your first B2B influencer marketing campaign, step-by-step. You'll get tips on setting goals, choosing platforms, finding influencers, negotiating compensation, and more. This episode will give you a full framework for launching a successful B2B influencer program.

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Best Moments:

(00:05) Building Trust and Long-Term Relationships in B2B Influencer Marketing

(00:24) Building Your First B2B Influencer Marketing Campaign

(01:58) Setting Clear Goals and Aligning Messaging for Successful Campaigns

(03:10) Tips for Implementing B2B Influencer Marketing

(04:11) Steps to Successfully Engage with Influencers

(05:26) Tips for Collaborating with Influencers

(07:26) Tips for Running Your First Influencer Marketing Campaign

(09:50) Tips for Effective Marketing Campaigns