Chain restaurants are back, baby (baby back, baby back)
Oct 23, 2023
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Chain restaurants are making a comeback, growing again after struggling pre-pandemic. The podcast also covers net neutrality, Amazon's robot dreams, and bug proteins. They discuss Tyson's investment in Protics and Frito-Lay's Cheetos Bredsles. The revival of nostalgic chain restaurants like Texas Roadhouse and Outback Steakhouse is explored, along with the factors driving their resurgence. The rise of chain establishments in various industries is also discussed, and they promote their newsletter and mention being part of the Hustle podcast network.
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Quick takeaways
Chain restaurants are experiencing a resurgence in popularity driven by nostalgia, consistency, and affordability.
Chain restaurants are well-positioned to cater to modern conveniences such as delivery apps, making them convenient options for customers.
Deep dives
The Revival of Chain Restaurants
Chain restaurants, which were once deemed to be on the decline, are experiencing a resurgence in popularity. Texas Roadhouse, for instance, was named the fastest growing restaurant brand in the world with a 56% increase in value. The Melting Pot is renovating 90 of its current locations and plans to open 30 more. Outback Steakhouse is seeing a 61% sales jump in Brazil, and Olive Garden has witnessed an 11.6% sales growth. The nostalgia factor, combined with the consistency and affordability of chain restaurants, is driving their renewed success. Additionally, in a world plagued by rising food costs and inflation, customers are looking for deals and dependable dining options.
Factors Driving the Chain Restaurant Revival
Various factors contribute to the current revival of chain restaurants. Firstly, as food costs rise, chain restaurants are better equipped to keep prices affordable due to their scale and ability to mitigate inflation. Secondly, customers are seeking reliability and familiarity, opting for consistent dining experiences without the risk of disappointing meals. Lastly, the nostalgia factor plays a role, allowing people to return to familiar favorites and find comfort in uncertain times. Furthermore, chain restaurants are well-positioned to cater to modern conveniences such as delivery apps, making them convenient options for customers.
The Rise of Chains in Multiple Industries
The resurgence of chain restaurants aligns with a larger trend of chain dominance across various industries. Chains, from coffee shops to retail stores and hotels, are gaining popularity due to their convenience, predictability, and value for cost. Customers appreciate the ease and safety provided by established chains, especially in a time when taking risks seems unappealing. This trend reflects the preference for reliable experiences in multiple sectors, driven by both economic factors and consumer demand for dependable options.
America’s deep love for chain restaurants has never been in doubt, but before the pandemic, many chains were struggling. Today, the once-lagging business side isn’t lagging any longer — the revival is on and chains are growing again. Plus: Net neutrality returns, Amazon’s robot dreams, and big gains for bug proteins.
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