Delivering an effective creative product can be a moving target, especially considering how quickly things change in the fast-paced world of marketing and advertising.

After a lot of talk about strategy and metrics on this podcast, we’re circling back to the bread and butter of the industry—the creative product.

I talk with Ryan Gray, Partner and Co-Founder at Beckert, about how the creative product has evolved, the trends of the current moment, and how to improve campaign development for the future.

We discuss:

How micro creatives address common client complaints
Tips for advising clients on the right mix of channels
The right way to set client expectations
The Apple update and other trends in ad buying and creative development

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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151. The Evolution of the Creative Product in Marketing & Advertising