From Complacency to Growth | Franchise Leadership Lessons from Mosquito Shield’s Michael Moorhouse

In this episode, host Dave Hansen sits down with Michael Moorhouse, President of Mosquito Shield, to unpack what it really takes to shift franchisees from a seasonal mindset to a year-round growth mentality. With nearly two decades of experience in the mosquito and tick control industry, Michael shares how the brand has evolved from scrappy startup to a finely tuned franchise machine—now 400+ territories strong and backed by the powerhouse Five Star Franchising group. Here’s what you’ll learn:

• Peak vs. Off-Season Thinking: Michael reveals how a simple shift in vocabulary—from “off-season” to “non-peak”—helped reframe how franchisees approach planning, performance, and growth.
• Mindset Over Mechanics: It wasn’t a systems or marketing problem. Michael and his team discovered that performance gaps were often tied to mindset—and he shares the data that proved it.
• Coaching That Clicks: With a growing team of Franchise Business Coaches (FBCs), including a full-time launch coach, Mosquito Shield created specialized support for every phase of the owner journey—from fresh startups to seasoned empires.
• Stratification Strategy: Hear how Mosquito Shield aligns internal teams before pushing initiatives system-wide, and how their new “VP of Ops-as-top-performer-coach” model drives results for veteran owners.
• Trust, Accountability & Pizza Nights: From regional visits to the wildly successful National Callback Night (yes, franchisors and franchisees cold-calling side-by-side), Michael proves that value is built in the trenches—not in PowerPoints.
• Results That Speak: Thanks to the mindset shift and coaching investments, 2025 is shaping up to be Mosquito Shield’s best year ever—up 12% year-over-year with record owner engagement and retention.

Memorable Quotes: “We don’t talk about off-season anymore. It’s non-peak. There’s always work to be done—even when the bugs aren’t biting.”
“If you're not giving franchisees your time, you're not giving them value. Time is love.”

Connect with Michael:
📧 michael@moshield.com
🔗 Find him on LinkedIn

 Don’t miss this one if you’re looking to scale smarter, build owner trust, and break through the complacency ceiling that stunts so many mature franchise systems. And if you're an emerging franchisor—grab a pen. Michael drops gold. #franchising #leadership #mindsetmatters #homebasedbusiness #coachingforgrowth