#18: Jesse Desjardins – Who do you want to be a hero to?

Simply put, Jesse Desjardins radiates good vibes. Less simply, Jesse led the team behind Tourism Australia, has helped entrepreneurs and corporate leaders on business model innovation with Strategyzer, and built The Guest Experience Map. Jesse shares his unorthodox path around the world to serve the brightest minds using storytelling as a way to connect. The Hero's Journey has undoubtedly played a large role in his life as a way to focus on the audience he can best serve.