AI, je nieuwe collega 22. Marktonderzoek in een handomdraai: Deepresearch
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Apr 8, 2025 This discussion dives into the revolutionary role of AI in market research, highlighting how tools like Deep Research functionalities can lead to deeper and more reliable insights. The hosts reflect on the efficiency hurdles faced by consultants and journalists, pondering whether AI can surpass human expertise. They also introduce a new e-learning platform aimed at improving AI skills for market analysis. With humor and insight, they explore the future of work transformed by technology, suggesting a significant shift in how research is approached.
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Consultants' Market Research Struggles
- Guido shares his experience with consultants repeatedly needing market research for new products and markets.
- He recalls doing extensive manual searches in Japanese for niche information, highlighting the tediousness of traditional research.
Deep Research AI Explained
- Deep Research AI combines search and reasoning capabilities for iterative, in-depth analysis.
- This approach mimics human-style research by continuously reflecting and adjusting strategy based on new findings.
Specific Prompting Is Crucial
- Always prompt AI very specifically about what you want and what you don't want.
- Providing clear restrictions helps the reasoning model focus and produce reliable research results.