Ep21 | Demand Generation and B2B Marketing with Matt Heinz of Heinz Marketing

“The more sales and marketing work together, the more likely the company is to achieve its goals.”

“Account-based Marketing done well requires tight integration between sales and marketing and the buying committee at your target accounts.”

“Addressing the buying committee as one team is the biggest challenge to overcome today.”

“No one can do enterprise sales and marketing without a pretty complex data that tells you who your targets are, and why to target one company over the other.”

“There is often a lot of variables that go into choice of data.”

“Alot of content is ask and not give.”

“The fallacy I hear is that people are not consuming content, that is simply not true. We have more content coming to us in various formats today.”

“Your content strategy should go from interruptive to creative.”

“In 2019 we will see smaller and narrower, more focused content created, maybe even to audiences of just one!”

“Direct mail has made an enormous comeback, when people get Direct Mail, they think its novel because they don’t get too many mails anymore!.”