The Innovative Agency 156. Increasing Agency ROI: Conducting & Monetizing Research, with Susan Baier
Apr 13, 2022
41:25
How can research help generate more revenue for your agency?
In this episode of the Innovative Agency podcast, guest Susan Baier discusses three unique ways to utilize research to increase your ROI. Susan is a Marketing Strategist & Researcher at Audience Audit. During our conversation, she shares her thoughts on the benefits of conducting research for your agency - not just your clients.
What you will learn in this episode:
- How agencies can leverage research for revenue generation
- What are the benefits of conducting research for agencies rather than clients
- How thought leadership impacts the return on investment (ROI) for agencies
- What three things thought leaders need to do, and how does research aid these efforts
- Why research reduces the amount of outbound selling needed
- How to utilize research to identify your niche and attract ideal clients
- How to monetize your agency research, and create additional revenue opportunities
- Why agencies should collaborate with other agencies with the same audience
Bio
Susan Baier is an Audience and Marketing Strategist and Researcher of Audience Audit (www.audienceaudit.com). Susan is sought after by marketing agencies and their clients for her attitudinal segmentation research supporting thought leadership and marketing.
Resources:
- Website: audienceaudit.com
- YouTube: https://www.youtube.com/channel/UCWGXg7e0se0MO4L8bKhCfiw
- Facebook: https://www.facebook.com/AudienceAudit
- LinkedIn: https://www.linkedin.com/company/audience-audit-inc