Panel Discussion on Winning and Losing: How to Learn From Success and Failure by Amazon, Amplitude, Sprig, and InVision Product Leaders
Dec 13, 2022
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Product leaders from Amazon, Amplitude, Sprig, and InVision discuss defining product success, analyzing different types of data, learning from success and failure in product development, using in-product surveys, and navigating challenges for product success.
Successful product teams prioritize a limited number of key performance indicators (KPIs) or metrics to drive their North Star and define success.
Combining behavioral data, revenue data, research data, and qualitative research helps teams understand not just how the product is performing, but also the user sentiment and satisfaction.
Deep dives
Defining Product Success
Product success is defined by focusing on key measures and objectives that empower teams to work towards impactful goals. It combines quantitative metrics and qualitative objectives to drive momentum and deliver impact.
Key Metrics and KPIs
Successful product teams prioritize a limited number of key performance indicators (KPIs) or metrics, typically one or three, to drive their North Star and define success. Having a clear focus on these metrics helps align the team and ensures everyone is working towards the same goals.
Balancing Data and Qualitative Research
While data-driven decision-making is important, it is crucial to ensure that the right data is collected. Simply collecting vast amounts of data may not provide the full picture. Combining behavioral data, revenue data, research data, and qualitative research helps teams understand not just how the product is performing, but also the user sentiment and satisfaction.
Signs of a Successful Product Team
A successful product team demonstrates effective collaboration, alignment, and communication. They prioritize problem-solving, aligning around key metrics, and strong cross-functional collaboration. They share successes and failures, create a learning culture, and ensure a laser focus on understanding and solving customer problems.
We have gathered a top group of product leaders to share about their history and product, the mistakes they learned along the way, and what they learned from it all. Join us as we welcome Dan Mascola (Amazon), Franciska Dethlefsen (Amplitude), Ryan Glasgow (Sprig), and Jeff Chow (InVision) to this episode of The Product Podcast.
Get the FREE Product Book and check out our curated list of free Product Management resources here.
Want to see how users experience your website or app? FullStory’s award-winning platform gathers data on user experiences in real-time, allowing product teams to better understand issues and successes in aggregate. Get started at fullstory.com.
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