Personal branding, paper wealth and plastic pants with the Globe.com's Stephan Paternot

Steph Paternot make a virtual fortune when the internet startup he co-founded in college, TheGlobe.com set records on its first trading day.

But he and his company paid the price when his personal brand image as a brash young hard- partying entrepreneur pulled attention away from the business fundamentals.

For more information, visit the show notes at https://www.bobbirebell.com/podcast/stephanpaternot