The Carey Nieuwhof Leadership Podcast CNLP 676 | Sharon McMahon on The Monetization of Hate, The Exhausted Majority, and How the Crave for Certainty Grows Churches and Influencers
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Sep 17, 2024 
Sharon McMahon, a social media influencer and podcaster known for tackling political misinformation, dives into the complexities of partisanship and the monetization of hate. She discusses how social media fuels division and why people seek certainty in an uncertain world. McMahon also offers news hygiene tips to help navigate today’s media landscape and highlights the exhaustion felt by the majority craving connection over polarization. This insightful discussion sheds light on community dynamics and the importance of understanding diverse viewpoints.
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Profitability of Hate Content
- The internet rewards inflammatory content with likes and shares, creating a dopamine-driven reward cycle.
- This incentivizes further polarization and hate speech online due to financial gains.
Dark Money and Media Manipulation
- Billionaires fund hate content to control the media landscape and influence elections.
- This manipulation aims to dominate the American electorate by promoting specific political positions.
Certainty and Conspiracy Theories
- The human brain craves certainty, especially when overwhelmed with information.
- This craving can lead to accepting conspiracy theories as the brain fills in uncertainty with desired beliefs.
