The Rebooting Show
How CJ Gustafson is building the playbook for CFOs
Aug 15, 2023
CJ Gustafson, CFO who uses memes and a conversational style, discusses the challenges of being a CFO, the drivers of a sustainable media business, the advantages of SaaS businesses, evaluating financial health, changing dynamics of the ad ecosystem, and building a community.
44:45
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Quick takeaways
- CFOs value peer recommendations from individuals with hands-on experience when making technology decisions, highlighting the importance of finding reliable sources of information in the business world.
- Creating and maintaining expert-driven micro media brands requires consistent effort and skill in conveying information accessibly to those outside the field of expertise.
Deep dives
CFOs seek advice from peers for technology decisions
CFOs often look for recommendations from their peers when making technology decisions, as they value the insights of individuals who have hands-on experience using certain technologies. They want to hear from someone who isn't biased and has a deep understanding of how the technology works in practice. This reflects the importance of finding reliable sources of information in the business world and the value of peer recommendations in decision-making.
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