Business is Boring: Elisha Watson

Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand, with the interview available as both audio and a transcribed excerpt. This week Simon talks to Elisha Watson.

When refugees come to New Zealand they find a lot of help from religious and community groups to help get started with housing and public services, with volunteers helping at every step. One of those volunteers though, working with the Red Cross, noticed that employment was something that was hard for refugees. After 2 years, 40% of refugees aren’t in work. So to try to change this, she looked around for a business that might use their skills, and not finding the need met, decided to leave a law career at one of the top law firms to set up a company making underwear, here, with refugee workers.

Elisha Watson didn’t have a background in clothing, and some of her workers still needed a lot of training, it was a hard first year, with Elisha sharing highs and lows through crowdfunding, media and blogs. The company is called Nisa, Arabic for women, and now Nisa has just opened its first store, in Wellington, where shoppers can see the production going on around them with an open workroom. To talk the idea, the journey and what is next, Elisha joined us by phone from Wellington.

Hosted on Acast. See acast.com/privacy for more information.

Learn more about your ad choices. Visit megaphone.fm/adchoices