In this episode of the Live Better Sell Better Podcast, KD is joined by Belal Batrawy, Founder of DeathtoFluff and Advisor at GTM Buddy, who discusses his Mic Drop Method for cold calling. It is a 4-step process: Permission, Problem, Provoke, and Promise. By framing your question thoughtfully, you make yourself to be part of the ingroup even though you are from the outside looking in.

HIGHLIGHT QUOTES

The inverse outgroup explained - Belal: "This idea of inverse outgroup. If you're in, you know what the problem is. If you're in, you know what's up. If you're out, you're just talking about yourself and not really understanding what's going on in my world. When you can frame a problem and then ask me a thought-provoking question around that problem, you show me you're here, not here instantly."

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