In this episode of Stop the Scroll podcast, host Brianna Doe discusses a recent influencer marketing event she spoke at hosted by Sprout Social called "Under the Brandfluence". She breaks down what made this event successful from the intentional speaker lineup to promotion strategies to how Sprout Social worked with speakers like herself. Listeners can expect to learn best practices for hosting their own influencer events.
Best Moments:
(01:04) Sprout Social's influencer marketing event "Under the Brandfluence" and if the event was worth it
(02:50) How Sprout Social promoted the event alongside creators, not just speakers
(03:57) How they gave speakers great audience demographics & interests + the freedom to create a great session
(06:24) Allowing speakers to mention other tools, not just Sprout Social
(07:10) Made it easy for the speakers to create content AND co-promote the event
Stop The Scroll w/ Brianna Doe