Master the secret tactics spies use to win trust and uncover the truth.

In this gripping episode, Jeremy Hurewitz, corporate intelligence expert and author of "Sell Like a Spy," reveals the secret persuasion tactics used by the CIA, FBI, and elite intelligence officers. Hurewitz draws on his years of experience working alongside former CIA case officers, FBI negotiators, and counterintelligence experts to share powerful strategies for winning trust, gathering intelligence, and persuading anyone — even when they don’t want to share.

From the art of elicitation and radical empathy to mastering deception detection and reading people like a book, this episode is packed with real-world spycraft secrets you can use in sales, negotiations, and everyday interactions. Hurewitz also shares jaw-dropping stories of espionage, including how intelligence agents use access agents and covert techniques to gain crucial information.

How spies turn targets into traitors — and how you can ethically turn leads into loyal customers.
The secret to asking questions that reveal everything without raising suspicion.
Why detecting deception is about recognizing red flags — and how to spot them.
How to use intelligence techniques to build trust and influence anyone.

If you’ve ever wanted to know how spies get people to reveal their deepest secrets, this episode will show you how to apply the same tactics in your life.

⁠Jeremy Hurewitz⁠

⁠Buy the Book Sell Like a Spy: The Art of Persuasion from the World of Espionage ⁠

Friday Morning GM 10-17-25