Business of Apps Podcast #202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer
Jul 8, 2024
24:34
I bet, as an app marketer, you are on a constant hunt for new marketing channels, right?
What do you know about affiliate marketing? If the answer is "zero", "not that much" or "I know what it is but what is your point" than you’ve come to the right place - we have Taras to tell us how affiliate marketing works for mobile apps.
Today’s Topics Include:- Taras's background
- About ClickDealer
- What is affiliate marketing, the main changes for the last decade
- What affiliate marketing verticals were impacted by mobile the most
- Effective strategies to grow app user base and revenue through affiliate marketing
- KPIs to measure the success of affiliate marketing campaigns
- Android or iOS?
- Leaving his smartphone at home, what features would Taras miss most?
- What features he would like to see added to his smartphone?
" The last one will be, as cliche as it sounds like, would be AIs. AI is now doing all the media buying for us in some sense. In a way, the affiliate marketing is working as it worked before - you have to optimize and find the right spots, but now it's kind of like - hey, just trust the pixel, trust Facebook, trust TikTok, AI and so on and so on."
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