The challenge of transforming regional economies through technological innovation is at the heart of current discussions about science and industrial policy—not to mention the CHIPs and Science Act itself. To think about what regional transformation means, it’s worth revisiting the story of how a network of “fruit men” used the peach, and later the pimento, to change the South after the Civil War. Starting with a biotechnological invention—a shippable peach named the Elberta—this group built railroads, designed shipping methods, educated farmers, and eventually built factories that transformed the landscape and economy of the region. But this story isn’t only about tangible actions: the network used powerful storytelling and ideology to accomplish this revolution.

On this episode, host Lisa Margonelli talks with historian and journalist Cynthia Greenlee about the role of technological innovation, storytelling, and myth in regional transformation. They also discuss how the peach paved the way for the invention of the pimento—now part of a beloved regional cheese spread—and harnessed cultural as well as technological forces.

Resources:

· Reach Cynthia R. Greenlee’s Issues essay, Reinventing the Peach, the Pimento, and Regional Identity.

· Visit Cynthia’s website to find more of her work. She has written on food, history, politics, and more.