Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there's never been a better time to plan media.

Robins is set to launch his fifth media agency, Project5 – named after his belief that the industry has entered "the fifth age of media".

Four-fifths of all media is delivered by a form of technology shaped by some sort of data, Robins explains. While the principal goals of media have not changed, the possibilities to plan media have now transformed significantly.

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Digital pioneer Pete Robins launches fifth media agency

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Epic conversation with Pete Robins: The fifth age of media