Samir Balwani - What Every Media Buyer Needs To Hear- Episode #116

“Take a look at your agency and if their tests keep losing and you’re like ‘oh our current ad keeps performing better’…you should have a real hard conversation…[You’re losing] every time they tested…” 

Samir Balwani is a marketing thought leader, out-of-the-box thinker, and an intrinsic connector. As CEO and founder of QRY (pronounced “query”), Samir has built a world-class media agency of innovative thinkers and spirited doers who help brands think strategically about e-commerce growth and scale. 

A true brand builder, Samir has over 15 years of professional experience as a marketing leader at American Express, StyleCaster, and Rogers & Cowan PMK (formerly PMK*BNC), to name a few. 

His successes range from building and managing large scale media campaigns to creating tactical acquisition marketing strategies.

Samir has lectured at Barnard College and the Fashion Institute of Technology. He’s been quoted in Forbes, Wall Street Journal, Inc., and has written for Mashable. 

Questions and topics we covered include:

• The common mistakes that hold back brands from scaling ad spend effectively.
• Why paid media budgets MUST include an allocation for brand awareness campaigns.
• How to approach ad testing and experimentation in a strategic way (don’t use the “shotgun” approach).
• Why is high ROAS not always a good thing?
• Why is cash flow management the #1 killer for most e-commerce businesses? 
• How to incorporate unexpected events into media forecasting?
• How marketing attribution will cause the most challenges for brands in 2023.

 And more!

You can connect with Samir here: https://www.linkedin.com/in/samirbalwani/

Say hello via LinkedIn if you enjoyed listening to the podcast: www.linkedin.com/in/kennysoto 

The article Samir mentioned, “THE FIVE STAGES OF DTC & E-COMMERCE ADVERTISING” - https://www.weareqry.com/insights/the-five-stages-of-e-commerce-advertising 

And my favorite multi-touch attribution tool I’ve used to date is here (not a sponsored or affiliate link): https://www.attributionapp.com