Retail Remix Navigating Heightened Competition in the Beauty and Skincare Industry
Aug 14, 2023
34:35
The beauty and skincare markets are growing increasingly crowded and competitive, but Covey Skincare has managed to stand out thanks to the powerful influence of its founders and a streamlined, science-backed methodology.
In this episode of Retail Remix, host Alicia Esposito chats with Asha Talwar Coco, CEO of Covey Skincare. Tune in to gain a deeper understanding of how Covey has tackled this challenge and discover actionable takeaways for your own business in this rapidly evolving industry. Listen to learn:
- How friends Emily DiDonato and Christina Garcia used their personal and professional lives to inspire the brand vision;
- Covey's approach to brand storytelling and how it influences all stages of the funnel;
- How Covey actively involves its community, or “flock," through social media and user-generated content; and
- Covey’s playbook for growth and expansion and how different distribution channels will play a role.
RELATED LINKS
- Connect with Asha here!
- Learn more about Covey Skincare.
Read more about DTC trends on Retail TouchPoints.