Inclusion and Marketing 7. What happens to people most brands exclude
Feb 15, 2022
12:42
Brands have power. Your consumer wants to see a reflection of themselves in your marketing. They want to be treated equally, not discriminated against for any pre-existing conditions.
In this episode, I share my journey of finding health insurance after quitting my full-time job and going freelance and my struggles of getting affordable coverage due to my pre-existing condition.
I also cover examples with Unilever, my husband Jonathan’s experiences, and the ADA.
What is the impact on the people who have the problem that your business solves who can’t achieve the process of the transformation you deliver because they can’t access it?