Human nature is to blend in. Wanting to stand out can be really scary and dangerous. This goes all the way back to the law of the jungle. Why do antelopes and zebras travel in a pack? To blend in. To their predators, the pack down in the plains, looks like one large animal that is too big to consider attacking. There is real safety in numbers.
For information on these strategies, check out these Razor Branding Blogs:
4 Tips to Help Your Bold Brave Brand Stand Out From the PackHow to Choose the Right Branding Agency For You “Stranger Things” Uses Out of Home Advertising to Build Their Brand
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
He Said, She Said: Razor Branding™ Podcast