Disruptors Caffeine Cast: Only Take Clients Who Give You Joy & Happiness - Really? [Business, mindset, entrepreneur, disruptors]
Should you only work with clients that bring you joy and happiness or should you put some money in the bank and drum up some business? Sometimes you just need to get out there and sell some stuff, so that you can find and understand the market that you're in. In today’s episode, Rob explains why its better for your business if you start now and get perfect later.
No matter what business you’re in you will always have to deal with difficult customers but it’s your job to deliver for them, to serve them and solve their problems. This is the nature of a business and the task as an entrepreneur.
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KEY TAKEAWAYS
- Once you know who your audience is you can tweak and tune your marketing message to attract the ones you want to attract and repel the ones you want to repel. You need to get out there and get selling and get perfect later
- If you only work with clients that give you perennial joy and happiness you'll never have any clients or any ongoing business.
- You can work with clients that better fit your niche and are more suited to your business.
- Target a certain type of client that's within your market but realise that you will always have clients that are demanding and difficult to deal with.
- No matter your client, your job is to deliver for them. When you're making decent money and you're turning a large margin you can pick and choose your clients. But in the beginning, you simply need to put money in the bank.
- Once you've made a profit you can work on your target audience, tweak your marketing and put in some pre-qualifies so that you reduce the difficult clients you deal with.
BEST MOMENTS
"Happiness is research towards a worthy goal"
"There's a big difference between like and respect"
"A business is not about liking each other, it's about serving others and solving problems"
"Sometimes that demanding client will be the most successful and have the best results"
"It's wise to be more balanced, look at how you can change and how you can be better to work with"
"No one was born to serve your needs and fantasies"
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979