E12 David Webster - Decentralised Intrapreneurship: Reinventing Creativity through Distributed Networks

Oct 3, 2023

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"The future of the creative industry will be thousands, hundreds of thousands of solopreneurs and micro businesses living in this sort of ecosystem that will come together around projects."

David Webster

In this episode you’ll hear about:

The evolution of work models: Exploring the evolving nature of work models, particularly in the creative industry & the need for a shift towards more flexible, decentralised approaches.
Distributed talent: The value of assembling distributed teams of subject matter experts from around the world tailored to specific needs rather than hiring full-time employees.
Mindset and adaptability: How to adapt your mindset to suit the changing landscape of work and embrace experimentation on a daily basis.
Changing client-agency relationships: How the talent-driven vs customer-driven approach can rebalance this relationship, with clients needing to treat talent well to attract the best professionals.
Intrapreneurship vs Entrepreneurship: Weighing up the challenges and benefits of both pathways and how to effectively maximise your experience in both.

Key links:

David’s Ted Talk https://www.ted.com/talks/david_webster_building_a_more_human_centric_organisational_culture

BBDO https://bbdo.com/

BBH https://www.bartleboglehegarty.com/

Michael Baulk https://www.brandnewworld.ch/brand-new-salon/creative-minds/27742/michael-baulk.html

Procter & Gamble https://anz.pg.com/

Sir John Hegarty https://www.businessofcreativity.com/john-hegarty/

Rishard Tobaccowala https://rishadtobaccowala.com/

About our guest

David Webster (https://www.linkedin.com/in/david-webster-aba90219/) is the CEO and Co-founder of The Carrot Collective. With almost 20 years experience in marketing and advertising, David has been at the forefront of some of the most innovative work in Asia for brands such as Nike, Netflix, Uber, Google and Samsung among others.

He's won over 140 creative and effectiveness awards in his career and helped lead his previous agency to win AdAge International Agency of the Year in 2018.

About our host

Our host, Chris Hudson (https://www.linkedin.com/in/chris-hudson-7464254/), is a Teacher, Experience Designer and Founder of business transformation coaching & consultancy Company Road (www.companyroad.co)

Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.

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